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Google Cloud Next 2018 Recap – Guest Blog

Cloud With Me’s Business Development Executive Emma Morris travelled across the water to attend the Google Cloud Next 2018 partner conference in San Francisco. After a highly productive few days at the summit, Emma reported back with her recap of the event.

It’s not often you take off from Dublin Airport with the sun shining and arrive in San Francisco 11 hours later needing a coat as you get off the plane – but that’s what happened as I arrived ahead of Google Cloud’s partner summit – Google Cloud Next 2018.

As the sky was pretty overcast on my arrival, perhaps it was quite apt that thousands of other cloud enthusiasts were touching down ahead of the major conference – where Google once again showed their readiness to work with their partners to drive success for Google Cloud.

One of the biggest announcements over the three day conference was the fact that US retail giant Target was moving their cloud infrastructure to Google, the latest major firm to do so in recent months.

That move from Target represents a major coup for Google as it aims to increase its competitiveness with the likes of Amazon Web Services and Microsoft Azure.

As is the norm in California, I jumped in an Uber to the Moscone Center, the largest convention center in San Francisco, where Cloud Next 2018 was taking place.

The highlight of the first day was a keynote speech from Google Cloud CEO Diane Greene, where she highlighted that it was the biggest event of its kind yet, with more than 25,000 attendees. A number of announcements were made in relation to new major clients, as well as updates on the product, including increased security and a significant commitment towards AI products.

Google CEO Sundar Pichai also made an appearance at the conference, while there was a particularly informative talk from VP Marketing Alison Wagonfeld.

Marketing Strategy

I was hugely interested in the marketing strategy and product development of Google Cloud, as well as understanding the strategy behind G Suite. Google is focusing 100% of its marketing strategy towards partners, which is great news for Cloud With Me as well as the many other partners associated with Google Cloud.

Focusing on Cloud With Me’s partnership, I met with a number of our internal contacts and key decision makers within Google Cloud, which proved to be a fruitful set of meetings as our relationship continues to go from strength to strength.

Google Cloud Next 2018 also provided us with an ideal opportunity to network with like-minded partners, both to establish more connections within the cloud industry and learn from others as to how they do business.

It was a busy three days of talks, seminars and boot camps but it wasn’t all work either, with plenty of social activities and areas to unwind after a busy day and network in a more casual environment.

The sun finally came out in the Yerba Garden area of the center, which came fully equipped with lunch spots and even a DJ in charge of the tunes.

As Wednesday and the final day of my time at Google Cloud Next 2018 approached, the potential for growth within the cloud services industry really hit home. Here were 25,000 people gathered attempting to gain that crucial insight into how Google Cloud can help their business, or help them to help other businesses.

Day 3 was focused on developers, and it was obvious with the talented development team that Google Cloud has behind it that will continue to invest in the personnel and technology to help grow the cloud. We got a peek at some developer tricks on stage, plus some fun demos—one of which built a natural language-enabled weather web app in just 15 minutes.

Coming away from the conference, it’s hard not to be excited about the future of the cloud. Normal service is resumed as I arrive back in Dublin with an extremely cloudy sky – maybe it’s a sign.

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