Wondering how to make your website faster? It’s a question which has bugged many entrepreneurs over the years. As well as affecting your Search Engine Optimisation (SEO) performance, it will generally turn visitors away from your site, who will turn to competitors with faster sites.
But how exactly can you make your website load quicker? There are a number of ways you can optimise your page speed, and thus increase conversions on your site.
How to make your website faster – get the right hosting plan
The server or servers your website is hosted on is going to have a major effect on how your site runs. Often when we first start out, we go the cheap way and sign up for shared hosting. However, as sites grow in usage and content, they get slower. It pays to make sure your hosting plan is up to scratch, with cloud hosting one of the most suitable options for many businesses.
How to make your website faster – caching
Page caching is when web pages store static files (like HTML documents and images), which allow visitors to access that page more quickly, since the database does not have to retrieve each file every time there is a request.
The thing with caching, though, is that in most cases it only works for repeat visitors. First-time site visitors won’t have the site cached yet, since the page needs to load files at least once before it stores them. However, returning visitors are the ones you need to keep happy so it’s definitely worth making use of caching.
How to make your website faster – Remove plugins
If you have a WordPress site (let’s face it, everyone uses WordPress), your pages might be getting slowed down by an unnecessary amount of plugins. Of course, there are some which can help your website performance, but having too many plugins is guaranteed to increase load time.
How to make your website faster – Reduce image sizes
Images can play a major role in your site speed. They’re often very large files, which can slow down page load times. But removing them altogether is not an option. One of the easiest ways to reduce image file sizes is cropping your images to the correct size. For example, if you want an image to appear as 570px wide, resize the image to that width.
Don’t just upload an image that is 2000px wide and set the width parameter the size you want. This requires your page to load the full image, then adjust it to the appropriate size, slowing your page.
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